Bristol Myers Squibb Digital Marketing Specialist - PM in Princeton, New Jersey
Worldwide Commercialization; Worldwide Multi-Channel Hub; Digital Hub – The Digital Hub drives the planning, execution, measurement and optimization of BMS Business Partner digital campaigns, tactics, and programs by collaborating with Multi-Channel Hub teams, matrix teams and agencies to pull through brand strategy and meet objectives across audiences (patient, payer, physician).
Drive seamless interaction between our key Business Partner(s) (e.g., Brand Marketing, Medical, Payer Marketing, Access) teams, MC Hub teams (e.g., Marketing Operations, Media, Capabilities), Business Info and Analytics (BI&A), matrix teams and agencies. Partners with Business Partner(s) on development of digital strategy delivering channel insights and tactical recommendations and leading execution of digital brand campaigns, tactics and programs to drive operational effectiveness, business impact and meet objectives.
Leverage Digital Capabilities, standards and best practices to drive customer engagement for the business partner(s). Examples include and are not limited to web sites, digital media, digital sales tools (e.g., Interactive Visual Aids, Rep-Triggered email), other email, Remote Engagement and Search Engine Marketing. Other examples to be identified based on Business Partner/Hub needs and prioritized according to the Multi-Channel Roadmap.
Identify and run controlled and measureable experiments to pilot future digital marketing capabilities.
Bristol-Myers Squibb is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.